Partner Spotlight: Luke Kuechly signs deal with EatThe Bear

Eat the Bear (ETB) a sports nutrition-based lifestyle business providing clean and lean supplements to support pure achievement, today announced it has signed a three-year endorsement agreement with Luke Kuechly of the Carolina Panthers. This agreement includes taking on an equity position as well as a seat on the board of directors.

“In many ways, Luke Kuechly and Eat the Bear are on parallel paths in different industries,” said Jude Colangelo, Founder and CEO of ETB. “Starting out around the same time, Luke quickly became one of football’s biggest superstars, while ETB emerged as one of the fastest growing sports nutrition companies in the country. After an extensive search, and meeting Luke, we knew we had found someone who echoed our brand ethos, and could join our pursuit towards the cleanest and leanest products available.”

Additionally, ETB, which currently develops products in two categories (ETB Naturally and Sports Performance), will develop a line of products within the Sports Performance category that is engineered and inspired by Kuechly and will be released by end of year. Kuechly will also be featured in ETB advertisements and commercial signage, and will further bolster his support, working directly with the brand to grow the business.

“Eat the Bear and I share the mantra that some days you eat the bear, and some days the bear eats you. Everyday isn’t easy. Every workout isn’t easy, but you wake up with this mindset, and it helps you overcome life’s challenges,” said Luke Kuechly. “ETB creates clean, pure and transparent products that help you to come out on top – eating the bear, and not getting eaten.

I’m excited to partner with them over the next few years.”

Eat the Bear Making its Mark

ETB North America, LLC, is one of the fastest growing sports nutrition company’s in the United States ad proves consumers with a clean and lean alternative to help health and wellness, active lifestyle and diet enthusiasts achieve pure performance.

Now in its sixth year, ETB was founded by Jude Colangelo, who became an accidental entrepreneur after being nudged by friends to market and sell the pure protein powder he had formulated for his individual tastes. Starting as a passion project with $24 thousand in sales in its first year, the company has since carved out a clean and lean niche for itself in an industry that has long been under a negative spotlight.

ETB is now projected to reach $4 million in sales by end of year. In fact, the company has become so successful, that Colangelo is now trading in his bankers suit to run ETB full-time – leaving behind his 23-year career building and restructuring business operations for Wall Street firms.

Since its inception, ETB has become a staple of professional athletes’ nutrition plans, attracting top talent including Luke Kuechly, rugby all-star Matt Hughston and fitness sensation, former ETB athlete Sadik Hadzovic.

ETB and RunningWorks

ETB has been a long -time and invaluable source of support for the RunningWorks family – proving team members with employment opportunities, nutritional support, mentorship and so much more.

Thanks to ETB, RunningWorks was able to expand services launching programs at Children’s Attention Home in Rock Hill, SC and The Relatives On Ramp Resource Center in Charlotte.

In addition to sponsoring races and events throughout the year, ETB also stepped up as the presenting sponsor for our inaugural signature fundraiser, Metamorphosis 2016.

The company’s generosity has gone a long way in helping us further our mission of using sport and education to empower individuals and families to break cycles of abuse, poverty, neglect and homelessness – one stride at a time.

For more information about ETB, visit or call 1-888-847-1272.

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